NSAHouston November 2016 Professional Workshop
Saturday, December 17 @ 8:15 am
Norris Conference Center
Booking More Business with GenXers & Millennial Decision Makers (and Boomers Too!)
– With Anna Liotta
Decision makers today are a multi-generational diverse mix. As speakers, we have to be nimble in customizing our marketing messages, follow-up and offers to match the Generational CODESTM of the buyers of today (not yesterday). This fast-paced, action-focused session will share what makes each generation of decision makers want to see, hear and know more from speakers and what gets you blocked from getting through.
By attending this session, you will learn how to customize your messaging to connect and engage Gen X, Millennial and Boomer decision makers, understand what you have been doing that is sabotaging your business with buyers from other generations, and leave with powerful, simple adjustments you can make to elevate your POI in business development activities.
Anna Liotta, creator of Generationally Savvy™ Communication Solutions, is an award-winning speaker, consultant and author who engages and energizes national audiences with her practical strategies for attracting, growing and retaining top talent and loyal clients from every generation.
Her unique inter-disciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Intel, Wells Fargo, Office Max, United Way and Merrill Lynch.
She holds a Master’s degree in Interpersonal Communication and has over 15 years of experience in the field of inter-generational communication and leadership.
Anna was honored by the Puget Sound Business Journal as one of the “Top 40 Business Leaders Under 40,” as an adjunct faculty member at the University of Washington’s Executive MBA program; in addition, she serves as the chair of the institutional advancement committee on the board of trustees at Antioch University.
Anna is also one of nineteen children and grew up in a household of six generations, making her daily life an “insider’s view” into realities generational communication.
Anna’s highly anticipated new book “Unlocking Generational CODES” is available at your favorite bookstore.
Get Your ALL ACCESS PASS today before registering to be able to register at no additional fee.